Digipak ideas and feedback

                                          Digipak ideas 

This post features ideas that my group could incorporate into the creation of the main task for the digipak of our music video. 

This is one idea of what the digipak could potentially be like. This design features a wide range of genre conventions, which help establish the rap genre for the spectators. I've also found a template, which could help us structure the layout of the digipak, when the whole group discuss each of are ideas.

Digipak template 

Conventions

Gun - The gun is an iconic symbol of crime and gang violence in the rap genre. This creates dominant themes of poverty and power in the rap genre. The main artist often uses guns in rap, to make them feared and seem powerful to the spectator. Richard Dyers star theory suggests that this is intended to construct a star image, which is good for institutions as they can sell more albums.

Jail bars - Jail bars symbolize the tough life rappers have had. This conforms to the rap genre, as stereo typically rappers talk about their rough upbringing as a child.

Police lights - This shows the conflict between authority and gangs. NWA represented this conflict in the majority of their music, and can be seen as part of the black lives matter movement currently happening in Americas society.   

Feedback

When gathering feedback for my drafted design of what the digipak could look like, I selected a group of individuals to analysis the piece, and give me ideas on how I could improve it for my next draft. 

What some of them said

Tom - I thought that the genre you were portraying was clear, as you heavily emphasised it was rap, due to the use of conventions. I also like how you have layered each image, so the blue tint from the police lights seep through the image. However, I feel as if it could be more artistic as rappers like Eminem create meaning behind their work. 

Reece - I liked the direct image used in the draft, as it engages and attracts the audience to the image. I also can clearly identify the genre of rap, as its portraying a gun violence, which is commonly seen in rap due to it being heavily associated with gang crime and gang culture.