Full Page advert from a magazine

     A music magazine full page advert

This magazine advert features rap artist wretch 32. The advert displays the release date of his album, as well as including people who featured in it. This helps increase the awareness of the album, but also the artist himself, as well as the people features in it. The advert itself, looks very artistic due to the choices of colours such as black, blue, and white which are all conventional to the rap genre. This makes it easier for people to establish who the artist is, and the music the specialise in. The two most conventional colours in this ad, are black and blue. This is because blue represents gang culture, due to the "crips" using it as part of the gang symbol and identity. Black also represents death, violence, and fear which are all constantly displayed throughout rap. Especially through west coast artists as NWA has influenced a lot of artists through their anti police music. White is the "light at the end of the tunnel" colour, used to show how rappers have found there way from a dark place (poverty, conflict and corruption) to a bright place ( wealth and success). Rappers normally talk about how they thought through the struggles of childhood, and now have escaped and became something.

Urban locations can also be identified in the background. This looks like a apartment complex/ council flats which could suggest themes of poverty, and a tough upbringing. Urban locations are also very common within rap, as city life is part of their culture and the way they live which is why he has included a high rise building as it has connotations of city life. Urban locations are also associated with crime, and violence which is why the artist has included it in a rap album.

It's also apparent that this artist could be trying to focus on creativity, rather than profits. This could be seen in the artistic, funky style of fonts and design seen in this advert. This argues against Richard Dyers theory that stars are constructed to create finical benefits for the institutions. The image of the bird also represents freedom, as its not inclosed by anything. The fact that the bird is flying away from the building, could suggest that the rapper has finally escaped a life of crime, and violence as normally urban locations carry the stereotype of those connotations. This shows Wretch 32's creativity as an artist, as he uses symbolic imagery, to give the spectator messages of his life.

Richard Dyers star theory, can also be mentioned for this advert, as the artist is clearly the centre of attention, due to the cover image. However, the image is not direct so it adds mystery to his character, which could appeal to new audiences who haven't necessarily heard of this artist before.

This advert also displays images of bands, where people can buy and download the album, which helps create more revenue streams for the institutes, possibly leading to the increase of sales revenue and profits. This is important for the institutes, as stereotypically they want as much profits as possible, which is shown through Richard Dyers star theory.