Evaluation - Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Forms and conventions within our music video

Creating a music video that allowed us to conform to the rap genre, was one of the most important aspects when considering the creation of the video. We wanted to produce conventions effectively throughout the video, therefore we had to consider all micro elements such as mine-en-scene, cinematography and editing. However, we also wanted to develop and challenge genre conventions in unique and creative ways, that will keep the spectator intrigued throughout the whole video.

Prezi - Presentation 

Here is a presentation of how we used, developed and challenged the forms and conventions of the rap genre within my music video.