Evaluation - Question 4

How did you use media technologies in the construction and        research, planning and evaluation stages?

PowToon Presentation

Here is a powtoon on how we used media technologies in the construction of our research, planning and evaluation stages of our media products. This presentation will include how and why we used each media technologies, and the benefits of using them.

Evaluation - Question 3

What have you learned from your audience feedback?

Introduction to evaluation question 4
This short presentation describes how we used some questionnaire results to improve and upgrade our work. It also signify's how much we value questionnaires to be, as they can be a useful source to gain knowledge and information about our tasks.

Once we completed all of our final products, we decided to create a questionnaire to receive feedback on how effective we were at showing conventions of the rap genre, developing them, and also challenging what raps messages and values are about. We also wanted to see if are products were all distinctly recognisable as being related to each other. I will be talking about three questions that I believe to be most important to us, and helping us make the final changes to our work.


The first question we asked was 'What genre of music do you believe all three products to be?'. This was one of the most important questions for us, as we wanted to conform to the conventions effectively, to establish the genre of the products. From the results, 92% said that rap was the music genre, whilst only 8% of people suggested it was pop. This tells us that we expressed conventions of rap extremely well in our video, through use of location, props and costume. However, codes and conventions could be slightly stronger. In order for us to increase the amount of people how thought it was rap, we decided to include more editing conventions, such as cut to the beat and other cool effects, like cropping around the videos edges.

Question 8 says 'Can you see the resemblance between the music video, digipak and rap poster?' This question was important, as it allowed us to effectively answer evaluation 2, and make our texts have a similar finish to them. We also wanted to identify any areas we could improve or have done well in.
The feedback showed that the majority of people (85%) saw a resemblance between each product, whilst 15% didn't see a resemblance between each product. This meant that the combination of our main products and ancillary texts were effective, but could still be improved. I also thought that the video, lacked the most characteristics of each text overall, but still was effective in showing a combination of each product. However, we needed to add more shots to make it better.

 We improved this, by using videos of birds in the music video, as the poster and digipak both included birds. This made it more visible that each product was related, and could also consistently represent messages of freedom, which will appeal to fun/atics, as well as tribe wired types of audicnes from the life matrix, as they are seen as free, creative and spiritual people. One of the most important ways to combine each text was also through the throne, which we didn't include in the video. However, after the feedback we decided to include it to create a more effective combination.

Are final question I felt was important was 'Did we show themes and messages of rap throughout each product clearly and effectively?' I felt that we portrayed these well throughout the video and texts, by including shots and images of graffiti, which represent poverty and criminal activity which is common for the majority of rap songs and videos.

 The feedback also suggested that we did well in making clear themes and messages throughout our products. One person (Tom) said that "The circular narrative allowed us, the spectator, to understand that his journey has just began, and he hasn't yet found a role model he desires". The feedback also allowed us to include more conventional themes such as religion and culture, by using a church sign and crosses to symbolise these themes, and the beliefs of the character.

Overall, our feedback has been extremely important to us and highly valued, as it has allowed us to make slight adjustments and improvements to our products by adding things in, and taking certain things out such as colours and props that may not be conventional for the rap genre. I am also very happy with the responses given by the audience, as they are mainly positive, but the negative feedback has been very constructive, and allowed us to improve a lot more then positive responses. Therefore, I am very grateful for everyone who took part in the questionnaire, as it helped us hugely in producing are finished products.

Evaluation - Question 2

How effective is the combination of your main product and ancillary texts?

When creating our main product and ancillary texts, we wanted to have synergy throughout each piece of media material. This resulted in detailed planning, as we wanted to have brand recognition and identity reflected throughout.

Prezi Presentation

Evaluation - Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Forms and conventions within our music video

Creating a music video that allowed us to conform to the rap genre, was one of the most important aspects when considering the creation of the video. We wanted to produce conventions effectively throughout the video, therefore we had to consider all micro elements such as mine-en-scene, cinematography and editing. However, we also wanted to develop and challenge genre conventions in unique and creative ways, that will keep the spectator intrigued throughout the whole video.

Prezi - Presentation 

Here is a presentation of how we used, developed and challenged the forms and conventions of the rap genre within my music video.

Final Rap Poster

                                     Final Rap Poster

Here is our groups final rap magazine poster. We wanted to conform to the conventions of the rap genre, whilst ensuring that we used our audience feedback to appeal more to our audience, therefore creating more sales. We wanted to include a colour scheme that conformed to the rap genre and our audience so we could establish the genre easily, and also create synergy between each of our products to help raise brand recognition and image across are products, by using similar fonts, colours and imagery. We also listened to our audience, as they wanted to see images of the stars and have colours like red within our texts and products.

Digipak

                                     Final Rap Digipak 

When making the digipak, we wanted to analyse our questionnaire, to create a focused product that meets the wants and needs of the viewers. The majority of spectators wanted to see a mixture between poverty and images of stars therefore, we included graffiti and an image of a star and combined them together. However, we change the opacity of each image, as we didn't want the artist becoming merged with the graffiti therefore, becoming unnoticeable.

Audiences also associated the colours black, red and white as being the main colours that represent rap. Therefore, we included  all three of these colours in the text. This can be seen with the throne and text (red) and the background colour (black) as well as the roses being a white colour, as well as the text used for for the list of songs (white)

Final Rap music video

                                   Final Rap music video 

Here is the final product of our music video we made. We will be gathering feedback on the video as soon as possible, so we are ready for the evaluation questions.

Here is the final product of our music video we made. We will be gathering feedback on the video as soon as possible, so we are ready for the evaluation questions.

We wanted to create a music video that conforms to the conventions of rap, as well as challenge them. We also analysed our questionnaire, so we can improve from the pre-lim task, and gain the attention of more spectators as well as generate more positive feedback when speaking to the audience for their views and opinions of our products.  One of these improvements, were to include more lip syncing shots from the artist which we did.