Richard Dyer's star theory

                              Richard Dyers star theory

Richard Dyer

 

Richard Dyer's star theory suggest that stars are constructed and manufactured for financial gain and to target a specific group of people. Richard Dyer is states that stars are constructed by the institutions to serve one specific purpose which is to make money off of the audiences as they start to become fans and idolize the artist therefore, results in the audience buying the artists products creating more revenue for the institutions, meaning more money and more profit.

This could be applied to various rap artists, and even all rap artists to some extent. One example of an artist who is built around Richard Dyers star theory, could be arguably Drake. This is because the music videos have a circular narrative, and give a lot of on screen time for the star, as he appears in the majority of camera shots within the music video. This can be seen in his music video "hotline bling" which created a big star image for the rapper which involved into consumers buying merchandise belonging to drake, profiting him and the institutions.









What I have learnt so far
I have become confident with this theorist and as a result, I can start to apply his theories into my posts to deliver a more detailed analysis in my posts to come. This could be very useful for in depth star analysis, as I can focus on how they have been constructed by the institutions.