Questionnaire Analysis
Our group constructed a questionnaire over the week, which asked our audiences multiple different questions about the rap genre. Our main aim was to create an image on what are target audience would like to see in a rap music video, so our work can appeal to them.
Key questions
Q1) What age are you?
This question is key as it shows us what age group rap music appeals to the most. From this, we can see that the key age is between 15 and 21, which means we have to appeal to that age groups individual needs during our music video, so we can attract this audience. This age group tend to be listed as Fun-atic and Tribe wired in the Life Matrix Segment, which is what we find out below when analysing the next question.
Q2) How would you describe yourself?
This question is yet another key question, as we can decipher the people who rap specifically appeals to. We can see that a large majority of people chose creative as a way of describing themselves. This could suggest that the creative/artistic style of rap music appeals to them because of this trait. Therefore, we need to produce something that creates meaning and shows messages and values about conventions of the rap genre. Possible ways of doing this would be to display themes of poverty, as well as embedding rap iconography into our video, like cars and bling.
We can also see that a large majority are also free spirited (6 people) and digital (5 people). By using the Life Matrix Segment, we can see that these types of people are classed as Tribe-wired. Therefore, we know that they are connected to the media, and are very socially orientated, so we have to appeal
to these needs of our audience. We could appeal to this audience by including media into our video.
Q3) What would you like to see in a rap video?
This question is important to analyse because it shows what visuals people want to see e.g. visuals that create a strong narrative, or show off a star and their life. The results show a 50/50 split, which means both appeal to our audience equally. This means that we will need to interpret both into our video, which means including little bits of story telling and images of stars throughout the video. This means we will have to think carefully about the narrative, as typically a storytelling narrative is linear, but a narrative commonly used to show off a star is episodic. This also shows how we could use Richard Dyers star theory, to appeal to half of our focus audience.
Q4) What style of narrative would you like to see?
This question suggests that linear and episodic narratives are the most popular answer, and the obvious choice of narrative to use in our video. This also shows that Circular narrative is unpopular, therefore will be ruled out for our music video. Because it's an almost 50/50 split between Episodic (50%) and Linear (43%), we could integrate both narratives together to please both viewers. Although this will take a lot of planning, and time, it will benefit us overall, as will receive more positive feedback for are video.
What we will take forward from our findings
One of the most important findings of this questionnaire analysis, is question three. These results show we will need to include images of stars as well as creating some sort of storyline for spectators to follow so therefore, we will take this information to help us create a video that suits both agendas for each spectator.
Another thing we have to take forward, is the type of narrative to use. Linear will suit the storyline aspect, however won't appeal to spectators wanting images of the stars. Therefore, we will probably need to choose the Episodic narrative, as we can have a variation between star and storyline which will satisfy both spectators
We also now need to focus on appealing to tribe-wired people, as we used the life matrix segment to analysis question two which helped to break down spectators into categories so we could identify what things appeal to them.
to these needs of our audience. We could appeal to this audience by including media into our video.
Q3) What would you like to see in a rap video?
This question is important to analyse because it shows what visuals people want to see e.g. visuals that create a strong narrative, or show off a star and their life. The results show a 50/50 split, which means both appeal to our audience equally. This means that we will need to interpret both into our video, which means including little bits of story telling and images of stars throughout the video. This means we will have to think carefully about the narrative, as typically a storytelling narrative is linear, but a narrative commonly used to show off a star is episodic. This also shows how we could use Richard Dyers star theory, to appeal to half of our focus audience.
Q4) What style of narrative would you like to see?
This question suggests that linear and episodic narratives are the most popular answer, and the obvious choice of narrative to use in our video. This also shows that Circular narrative is unpopular, therefore will be ruled out for our music video. Because it's an almost 50/50 split between Episodic (50%) and Linear (43%), we could integrate both narratives together to please both viewers. Although this will take a lot of planning, and time, it will benefit us overall, as will receive more positive feedback for are video.
What we will take forward from our findings
One of the most important findings of this questionnaire analysis, is question three. These results show we will need to include images of stars as well as creating some sort of storyline for spectators to follow so therefore, we will take this information to help us create a video that suits both agendas for each spectator.
Another thing we have to take forward, is the type of narrative to use. Linear will suit the storyline aspect, however won't appeal to spectators wanting images of the stars. Therefore, we will probably need to choose the Episodic narrative, as we can have a variation between star and storyline which will satisfy both spectators
We also now need to focus on appealing to tribe-wired people, as we used the life matrix segment to analysis question two which helped to break down spectators into categories so we could identify what things appeal to them.
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