Codes and Conventions
The main purpose for a magazine advert, is to promote and to educate people on an artist, and the music they create. This provides the artist with an increase of revenue streams, as typically, websites are listed for people to buy and download a song or album, or even to purchase concert tickets. In the rap genre, there is a constant theme between each magazine advert that are transparent across most rap magazine adverts.
Examples of magazine adverts
Codes and conventions of a rap magazine advert
One of the most consistent themes throughout each individual magazine advert, is the colour scheme and font colour. As you can see from the examples above, the key colours are white, red and black. These colours are dominant in rap, and can be seen throughout my codes and conventions post of rap.
Red is used as its a symbol of power, strength, energy and determination. These characteristics are key to a rappers image, as they talk about hard and unforgiving times during thei
r past, and how they have overcome a certain obstacle. Determination is also a big theme, as they have put in effort, to get to the position they are in now (successful).
Black is commonly associated with evil, death and mystery. This symbolises the rappers hard past, which is why it is used a lot. Eminem uses black a lot, as during his childhood, his best friend was shot and killed which changed how he is today. A lot of rappers also want to appear secretive and mysterious, which is why they use black, as it seems like they are hiding from something or the truth about their past.
White is associated with light and goodness, which is why they normally have contrasting colours such as black and white together, because is shows that there is always "light at the end of the tunnel", and goes along with the plot of them escaping a struggling life.
Another common convention, is that the artist is normally featured in an indirect shot (looking away from the camera). This increases the effect of the colour black, as an indirect shot is used to make the artist seem mysterious, which intrigues the spectator to find out more about the artist. This could also link to Richard Dyers star theory, where institutions construct images of certain artists to make them appear a certain way (powerful), so sales revenue can hopefully increase.
All of the magazine adverts contain informative contents as well. This can include dates of concerts or album/single releases so people know when their performing live and/or releasing an album or song. They also include where things such as tickets or song downloads will be available to download, which adds more stream revenues for the institutions, as more ways to purchase the product will be available. Online downloads are also good, as this appeals to he Fun/antics and tribe wired types of people, as they invest large amounts of time in the digital world.
Examples of magazine adverts
Codes and conventions of a rap magazine advert
One of the most consistent themes throughout each individual magazine advert, is the colour scheme and font colour. As you can see from the examples above, the key colours are white, red and black. These colours are dominant in rap, and can be seen throughout my codes and conventions post of rap.
Red is used as its a symbol of power, strength, energy and determination. These characteristics are key to a rappers image, as they talk about hard and unforgiving times during thei
r past, and how they have overcome a certain obstacle. Determination is also a big theme, as they have put in effort, to get to the position they are in now (successful).
Black is commonly associated with evil, death and mystery. This symbolises the rappers hard past, which is why it is used a lot. Eminem uses black a lot, as during his childhood, his best friend was shot and killed which changed how he is today. A lot of rappers also want to appear secretive and mysterious, which is why they use black, as it seems like they are hiding from something or the truth about their past.
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| A lot of white, blacks and reds being used for rap album covers. |
White is associated with light and goodness, which is why they normally have contrasting colours such as black and white together, because is shows that there is always "light at the end of the tunnel", and goes along with the plot of them escaping a struggling life.
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