Audience theories

                                        The Audience 

For this blog post, I will be taking into account about one of the most vital elements of any product... the audience. To achieve the right target audience that we want our music video to aim for, we have to first establish the main target audience of the rap genre. To do this, we have to identify the different demographics of the genre which is C2, D, E as we assume that this audience can relate with the genre more due to it's messages and values and the connections they have with their lives. For example, these demographics stereotypically experience Crime and poverty stricken areas which is commonly shown in rap.

As well as using demographics to establish our audience, we can also use psychographic profiling to give us a more detailed/advanced idea of who are consumers are. This involves being able to categories people by acknowledging their individual wants and needs. This allows us to target the audience directly which is much more effective as it allows us to attract a wider audience as they become satisfied with our product as it meets their individual needs.

Another way of identifying our audience is by using the LifeMatrix segments. There are 10 different types of audiences in the LifeMatrix segments. The ones that we believe apply mostly to rap are:
- Tribe Wired: Digital, free-spirited, creative young singles.
- Fun/Atics: Aspirational, fun-seeking, active young people.
- Struggling singles: High aspirations, low economic status.

Down below is a Prezi giving information on each of the three different types of audiences that rap could appeal to, and how we could make our music video appeal to them.